Press Release

Octopus App Adds a Personal Touch to Mobile Octopus

Customers can switch to different card images anytime

(Hong Kong, 24 November 2022) In its continuous effort to innovate and delight customers with pleasant surprises, Octopus Cards Limited (OCL) today announced the launch of switchable card images for Octopus on iPhone and Apple Watch. Customers can now style up their Octopus card image via Octopus App to enjoy an interesting and personalised payment experience!

OCL has rolled out numerous specially designed physical Octopus and Octopus Ornaments throughout the years; with the debut launch of new designs for Mobile Octopus, OCL is collaborating with world-famous cartoon character creators, Japanese artists and local Hong Kong artists in developing these brand-new crossover designs. In partnership with ADAM, a social enterprise established by The Arts with the Disabled Association Hong Kong (ADAHK), a new card face series has also been created by artists with disabilities to celebrate the 25th anniversary of OCL. The first image of the anniversary edition collection is created by award-winning illustrator, designer and artist Apple Tong. Through the partnership, OCL wishes to promote social inclusion by showcasing ADAM artists’ unique talents.

Five collections with 14 card images included are available on the launch day*:
1） Sanrio characters (2 card images with animated effects, including Hello Kitty and Minna no Tabo)
2） Fullmetal Alchemist (1 card image, Edward Elric)
3） Tokyo Portraits (6 card images by Japanese artists)
4） Cats, Made in HK (4 card images by local artists)
5） Octopus 25th Anniversary (1 card image by a local artist)

To thank customers for their unwavering support over 25 years, from now until 31 January 2023, OCL is giving away one card image from the Octopus Card Image Store to each Octopus Wallet customer for free. Customers could purchase other card faces with more options coming at a later stage.
*Please see attachments for the details of card images, artists' profiles, and validity period.

Rita Li, OCL's Sales & Marketing Director, said, “Octopus has always been pursuing innovative products and services to bring delightful surprises and experiences to our customers. While actively innovating our mobile payment solutions in recent years, we are pleased to launch the switchable card images for customers using Octopus on iPhone and Apple Watch, not only making everyday payment experience seamless and convenient, but delivering fun to every transaction. We hope Mobile Octopus will become a fashion icon connecting with more young customers.”

OCL has also made it easy to change the card image for iPhone and Apple Watch. Customers can visit the 'Octopus Card Image Store' on the Octopus App, choose their favourite card images, select their Octopus card, and tap 'collect'. The collected item can then be found at 'My Card Image'. When the payment feature becomes available for card images later, customers can see their complete collection of purchased and free card images at 'My Card Image' and use them anytime.

OCL invites new customers to add Octopus on iPhone in order to enjoy this new feature and the easy and convenient digital payment experience, and keep tapping their iPhone or Apple Watch for the all-round convenience of Octopus services!

To learn more about Octopus on iPhone, Apple Watch, and Apple Pay, visit: http://www.apple.com/hk/en/apple-pay/octopus/ and http://www.octopus.com.hk/applepay/en.

To learn more about the new card images for iPhone and Apple Watch, visit: http://www.octopus.com.hk/cardimagestore.

 

Appendix: Octopus on iPhone and Apple Watch Overview of card images

 

- Ends -