Latest Promotions
The 828 Joyful Fest has started!

28 August — JoyYou Fest! Building on the success of last year's JoyYou Fest, this year Octopus teams up with 120 of 828 JoyYou Fest participating merchants to bring you wonderful surprises. In addition to giving away $8.28 million in cash rebate rewards, you can enjoy flash deals and year-round offers at over 6,600 spending points! Senior buddies, get around with your JoyYou Card now and head out to dine and shop, while tapping and earning as you go. Let’s enjoy the exclusive offers, connect and create meaningful moments with your loved ones. Octopus GO! Elderly fun travel, life can be colorful every day!
Surprise 1: From 28 August onwards, $8.28 million cash rebate up for grabs
For two weeks only, senior buddies can earn a share of $8.28 million as they dine and shop with JoyYou Card!
From 28 August to 10 September¹ , make a single purchase of $100 or above² with JoyYou Card³ at any participating merchant of the 828 JoyYou Fest⁴ to get a $8 cash rebate⁵. Each JoyYou Card is entitled to cash rebate up to $800⁶.

The cash rebate collection period starts on the 7th day after completing an eligible transaction and runs until 20 October 2025. You can collect the cash rebate by tapping your JoyYou Card through the Octopus App, or to any Octopus Service Points located at designated MTR stations and shopping malls.
Cash rebate collection proceduresSurprise 2: Eat, shop, play and earn – tap JoyYou Card to grab all merchant flash offers!
Use your JoyYou Card to spend, earn cash rebates and enjoy flash deals! The participating merchants of the 828 JoyYou Fest are ready to give out rewards and bring senior buddies extra perks! Open your Octopus App and tap "Easy Earn" to check out the offers⁸ from the participating merchants of the 828 JoyYou Fest. Get around with your JoyYou Card and grab multiple flash offers!
Surprise 3: Apply for the Automatic Add Value Service for JoyYou Card to earn an extra $100!

Senior buddies, enjoy dining and shopping with your JoyYou Card while earning rebate as you tap. Apply for Automatic Add Value Service (via credit card) to earn credit card bonus points⁹ for every tap.
From now until 30 Sep 2025, when you apply for AAVS (via credit card) for your JoyYou Card, and set the Auto-reload amount at $500 or $1,000, you can get a limited-time offer of $100 Octopus Top-up Value10!
Apply nowSurprise 4: Year-round offers anytime, anywhere

Octopus knows what you want and has provided year-round offers for you, ensuring you have a great time every day!
Discover attractive offers at the JoyYou Fest! Open the Octopus App now to check out the deals and earn rewards with your JoyYou Card:
- Open the Octopus App
- Go to the "Easy Earn" page
- Under the "JoyYou" section, you’ll find all the available offers
828 JoyYou Fest participating merchants:
Dining & Culinary

Chinese Restaurants

- Maxim’s Chinese Restaurants includes Maxim’s Palace, Jade Garden, Jasmine, Serenade, Chiuchow Garden, Chiuchow Garden Restaurant, Shanghai Garden, The Square, All Peking Garden, All M&C.Duck & Victoria Duck.
- Tao Heung includes the branch of Tao Heung, Tao Heung Tea House, Pier 88 and Boat One
- Hak Ka Hut includes the branch of Hak Ka Hut, Hakka Bistro, Chao Inn.
- Chung's Kitchen includes the branch of Chung's House, Chung's Kitchen.
Bakeries & Pastries

Home & Lifestyle

- PARKnSHOP includes PARKnSHOP, FUSION, TASTE, TASTE x FRESH (ambient checkout only), INTERNATIONAL, FOOD PARC and GREAT FOOD HALL stores in Hong Kong.
- Hong Kong Market includes S-mart Food,領鮮,建華農牧,豚之王,利豐,Health Farm,環球海產,黑鷹水產,寶達水產,肥仔記,牛舍。
Wellness & Beauty

Telecom & Electronics

Exclusive Mall Privileges

Remarks:
- Promotion period: 28 August 2025 to 10 September 2025.
- This promotion is open to cardholders of JoyYou Card (i.e. On-Loan Personalised Octopus designed for Hong Kong residents aged 60 or above).
- For the participating merchants of 828 JoyYou Fest, please refer to the above list.
- Eligible transaction refers to a successful single payment transaction of $100 or above conducted with a JoyYou Card during the promotion period at any physical retail store of the participating merchants of 828 JoyYou Fest, but not including any non-JoyYou Fest participating merchants within Link's Malls, or Octopus Online Payment Transaction (e.g. ordering at the physical retail stores of the participating merchants and payment through mobile applications or websites of the participating merchants of 828 JoyYou Fest).
- The cash rebate is a $8 top-up value. The quota is limited and will be offered on a first-come-first-served basis, to the first 1,035,000 eligible transactions based on the time of completing the eligible transaction during the promotion period, that is, a maximum of 1,035,000 cash rebate amounting to $8.28 million in top-up value.
- Each JoyYou Card is eligible to a maximum of $800 of top-up value during the promotion period. No cash rebate reward will be offered once the total cash rebate reward limit is reached, regardless of whether the JoyYou Card has reached the individual cash rebate reward limit.
- Terms and conditions apply for the “Spend to Earn $8.28 Million Cash Rebate” promotion, please click here.
- Terms and conditions apply for the flash and year-round offers of 828 JoyYou Fest participating merchants, please open Octopus App to learn more.
- Please inquire with the relevant financial institution for details about its credit card rewards.
- Terms and conditions apply, please click here.