Press Release

Octopus Launches Brand New “Earth Day” Card Image Collection for Octopus on iPhone and Apple Watch
“Made on iPad” Designs by Local Artists Inspire Green Lifestyle

(Hong Kong, 18 April 2023) Octopus Cards Limited (OCL) is committed to providing innovative, convenient and inclusive products and services to customers, with a mission to improve Hong Kong’s social and environmental wellbeing and achieve sustainable development. To support Earth Day on 22 April, OCL has invited four local artists to collaborate in launching a brand new "Earth Day" card image collection (Collection) for customers of Octopus on iPhone and Apple Watch – encouraging the public to start making small changes in their daily habits and take a step towards protecting the earth.

The new Collection, comprising eight card images, has been designed by four well-known local artists, Cuson Lo, No Paper Studio, Siu Hak and Tse Sai Pei (in no particular order), in four main themes: Recycling and Upcycling, Transportation, Love and Treasure Earth and Go Green. Through their unique styles and iconic designs, the artists presented their green living habits – such as supporting recycling, taking public transportation more often, growing more plants and reducing the use of cash, reminding everyone that every little effort can contribute to protecting the environment! With all designs “Made on iPad” and presented via digital art, this Collection also echoes the environmental ethos and advocates the development of sustainable and innovative art.

“At OCL, we spare no effort in empowering progress towards a smart city and sustainable living.” said Rita Li, OCL's Sales & Marketing Director. “In addition to providing customers with a seamless, convenient mobile payment solution, Octopus on iPhone or Apple Watch accelerates the transformation to low-carbon living by helping customers go cashless. To further promote the green message, we are pleased to launch the new ‘Earth Day’ collection on Mobile Octopus; this combines technology, green concepts and art to integrate local art creation and environmental issues into our everyday lives. While enjoying the fun of customising their card images, our customers are encouraged to develop eco-friendly habits to improve the environment and create a better future.”

As one of the most extensively accepted electronic payment platforms in Hong Kong, Octopus has been empowering the public to enjoy a more convenient, easier and environmentally friendly lifestyle. In addition to helping people go cashless and effectively cutting the social costs in handling cash, Octopus lessens carbon footprint by encouraging the frequent use of public transport, and helping people travel less to purchase goods or settling payments through mobile payment. With the use of innovation and technology, Octopus will continue to actively promote eco-friendly digital lifestyle and be the public’s best green partner.

The eight card images of the Earth Day Collection are available for free on the ‘Octopus Card Image Store’ from today. Customers of Octopus on iPhone and Apple Watch can visit the 'Octopus Card Image Store' on Octopus App, choose their favourite card images, select their Octopus card, and tap 'collect'. The collected item can then be found at 'My Card Image'. Each customer can collect all eight card images of the Collection for free. The selected card image can be immediately applied to the mobile Octopus, and will be displayed for each payment for transportation and retail purchases, adding fun to daily payments!

*Please see attachments for the details of card images, artists' profiles, and validity period.

To learn more about Octopus on iPhone, Apple Watch, and Apple Pay, visit: http://www.apple.com/hk/en/apple-pay/octopus/ and http://www.octopus.com.hk/applepay/en.

To learn more about the new card images for iPhone and Apple Watch, visit: http://www.octopus.com.hk/cardimagestore.

Appendix: Overview of “Earth Day” Card Image Collection

 

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