Press Release

Octopus Launches “Ride to Fly” eStamp and Lucky Draw Promotion
Turn Everyday Journeys into Travel Rewards
Grand Prize of 370,000 Max Miles
Sufficient to Redeem for Two Europe Round-trip Business Class Tickets*

(Hong Kong, 14 September 2026) — Octopus Cards Limited ("Octopus") today launched the “Ride to Fly” eStamp and Lucky Draw Promotion, in partnership with HeyMax, Asia’s leading loyalty and travel rewards platform. Running from today until 13 November 2026, the campaign lets customers earn eStamps simply by travelling on designated public transport using Octopus, redeem them for Max Miles, and stand a chance to win a grand prize of 370,000 Max Miles, sufficient to redeem two Europe round-trip business class tickets*.

The campaign turns Hong Kong people's daily commutes into travel rewards through HeyMax's flexible rewards ecosystem. Max Miles can be redeemed directly across more than 20 airline and hotel loyalty programmes worldwide, as well as a range of gift vouchers, making it easy to redeem flights and accommodation. With this collaboration, earning travel rewards becomes part of customers' daily routine, whether commuting to work or school, or getting around the city on weekends, every ride brings them one step closer to their next trip.

The campaign covers Hong Kong's major public transport network, including MTR, KMB, Long Win Bus, Citybus, New Lantao Bus, green and red minibuses, as well as franchised and licensed ferry services operated by Sun Ferry and Hong Kong & Kowloon Ferry.

To join, customers simply link their Octopus to the Octopus Dood Rewards in the Octopus App and register for the campaign. From then on, every fare payment of HK$10 or above made with a registered Octopus on designated public transport earns one eStamp. Every 10 eStamps collected entitle customers to:

• One redemption code for 100 Max Miles; and
• One lucky draw entry.

Each Octopus Rewards Platform Account can earn up to three redemption codes (300 Max Miles in total) and three lucky draw entries during the campaign period.

Two Rounds of Lucky Draws, More Chances to Win

The lucky draw will be conducted in two rounds by computerised random draw, on 27 October and 23 November 2026. Entries that do not win in the first round automatically carry forward to the second round, giving participants more chances to win. Prizes are as follows:

• Grand Prize: 370,000 Max Miles (sufficient to redeem for two Europe round-trip business class tickets*) ─ 1 winner per round, 2 winners in total
• Second Prize: 52,000 Max Miles (sufficient to redeem for two Japan round-trip economy class tickets*) ─ 6 winners per round, 12 winners in total
• Third Prize: 28,000 Max Miles (sufficient to redeem for two Taipei round-trip economy class tickets*) ─ 11 winners per round, 22 winners in total

Each Octopus Rewards Platform Account is eligible to win once throughout the campaign period. Winners will be announced on the Octopus website and official Facebook and Instagram pages on 3 November and 30 November 2026 respectively.

Bringing Travel Rewards to Everyday Mobility

Jaslin Goh, Marketing, Communications and Data Director of Octopus, said: "Octopus has long been an indispensable companion for Hong Kong people’s daily journeys. We are delighted to partner with HeyMax again to bring travel rewards into customers' everyday commutes through the ‘Ride to Fly’ eStamp and Lucky Draw Promotion. Whether travelling by MTR, bus, minibus or ferry, customers simply pay their fare with Octopus as usual to earn Max Miles and lucky draw chances effortlessly, turning everyday journeys into the building blocks of a memorable trip. Through this campaign, we hope to further enrich the Octopus rewards ecosystem and bring customers more diverse, rewarding experiences.”

“HeyMax is delighted to extend its collaboration with Octopus through the ‘Ride to Fly’ promotion. The campaign transforms everyday public transport journeys in Hong Kong into opportunities to earn Max Miles, redeemable for flights and hotel stays around the world. We’ve always believed that travel rewards should be part of everyday life. Max Miles never expire and give travellers the flexibility to redeem their rewards when and how they choose, turning everyday spending into their next journey. We’re excited to partner with Octopus and make travel rewards even more accessible to the Hong Kong community,” said David B. Wang, Global Head of Loyalty Partnerships and General Manager of North Asia at HeyMax.

For more information about the “Ride to Fly” eStamp and Lucky Draw Promotion, including registration details and terms and conditions, please visit: www.octopus.com.hk/transport

*Mileage redemption is subject to the applicable mileage redemption programmes of HeyMax's relevant partners from time to time.

Trade Promotion Competition Licence No.: 61844 (Only applicable to the lucky draw)

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