Press Release 15 July 2026
Octopus Launches New Enhanced “Dood Rewards” Platform
Giving Away Over 3.5 million Flash Coupons to Deliver a Seamless “Earn on Every Tap, Everyday Rewards Superpower” Experience
(Hong Kong, 15 July 2026) — Octopus today announced the launch of its newly upgraded, all-in-one rewards platform, “Dood Rewards”. Built around the concept of “Earn on Every Tap, Everyday Rewards Superpower” the platform seamlessly integrates rewards into customers’ everyday spending journey. Featuring a wide range of popular merchants and attractive offers, the platform will roll out a series of promotional campaigns offering more than 3.5 million Flash Coupons, further enriching the overall customer experience.
As one of Hong Kong’s most trusted payment platforms, Octopus has been committed to integrating innovative payment and digital services into daily life of Hong Kong people while continuously enhancing customer experience. The newly upgraded “Dood Rewards” platform combines interactive gaming elements with a diverse selection of merchant offers, enabling customers to enjoy instant rewards while they dine, shop and travel. The platform delivers a simpler, more immediate and lifestyle-oriented digital rewards experience.
Interactive games with instant rewards enhance customer engagement
To celebrate the launch, Octopus will introduce a series of promotional campaigns from 15 July to 15 August 2026, including the interactive game “Catch-topus!” and the “Flash Grab” campaign. The promotion period will be divided into eight phases, each lasting four days. Customers can explore curated offers, participate in interactive games and instantly earn Octopus Rebate Vouchers, which can be redeemed across a wide network of merchants citywide, bringing a greater value and enjoyment to everyday spending.
During the campaign, Octopus will collaborate with seven partner merchants — McDonald’s Hong Kong, Circle K, PARKnSHOP, 7-Eleven, Wellcome, Fairwood and JD.com — to introduce themed game experiences and exclusive rewards in different phases. Customers simply need to link their Octopus to the Octopus Wallet to participate. Rewards will be unlocked based on game scores, with higher scores granting access to higher-value offers. Within each phase, customers may receive one reward from each reward tier and can participate multiple times daily to increase their chances of unlocking different rewards, creating a truly engaging “Play and Earn Instantly” experience.
All rewards will be distributed in the form of e-coupons covering dining, retail and everyday life categories, enabling customers to enjoy instant savings and rewards as part of their daily spending.
“Flash Grab” Campaign to Feature More than 70 Merchants and Over 3.5 Million e-Coupons
Running alongside the interactive game, the “Flash Grab” campaign will also be conducted in eight phases of four days each, featuring a series of limited-time, limited-quantity promotional offers. Octopus will partner with more than 70 popular merchants spanning multiple spending categories, including dining, retail and lifestyle services. Throughout the promotion period, a total of 95 flash offers will be made available through the Dood Rewards platform on a first-come, first-served basis, with more than 3.5 million e-coupons to be given away in total.
The offers span a broad spectrum of everyday, including food and beverage, convenience stores, coffee and bakery, supermarkets, personal care, telecommunications and travel services. Customers can easily discover relevant deals for different consumption scenarios, enhancing both engagement and spending motivation.
By bringing together games, rewards and spending scenarios on a single platform, “Dood Rewards” not only creates a more seamless customer journey but also further integrates rewards into daily spending habits. The platform aims to encourage customers to use the Octopus App more frequently while unlocking greater convenience, value and enjoyment in their daily spending.
Ms. Jaslin Goh, Director of Marketing, Communications and Data at Octopus, said: “At Octopus, we are committed to connecting payment services more closely with customers’ everyday lives through continuous innovation. The launch of ‘Dood Rewards’ not only further enhances the customer experience of the Octopus App, but also delivers more surprises and tangible benefits through interactive games and a diverse range of merchant offers. We hope the platform will encourage customers to explore digital rewards experiences while further expanding Octopus’ presence across more everyday spending scenarios.”
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