11 March 2010

Hello Kitty x Octopus Ornaments Come with a Vintage Look
Classic Retro Design for Collectors and Fans

(Hong Kong, 11 March 2010) Octopus Cards Limited is bringing you brand new Hello Kitty x Octopus Ornaments in classic retro designs. The Sold Adult Mini Octopus sets with Hello Kitty in vintage attire will be available at all 7-Eleven outlets from 15 March 2010. The new series will bring you good memories and great daily convenience, making them can't-miss items for your vintage collection.

The Hello Kitty x Octopus Ornaments come in two vintage designs in which Hello Kitty either dresses in an old-school skirt or in a pair of classic dungarees. The girly Hello Kitty comes with a heart-shaped silver coloured key chain, leather strap and a Hello Kitty charm, while the other design features a rose gold coloured chain, a Hello Kitty face charm and a velvet strap. You can attach the ornaments to your mobile phone, pocket video game player, MP3 player or to your bag.

Each Hello Kitty x Octopus Ornament is priced at HK$148, with no deposit or initial stored value. They will be available at all 7-Eleven outlets from 15 March 2010.

In addition, Octopus Rewards members can enjoy discounts when purchasing Octopus products by simply printing out the e-coupon from the e-newsletters for members. Register now as an Octopus Rewards member on www.octopusrewards.com.hk and enjoy the offers in no time.

Like all Octopus products, the Hello Kitty x Octopus Ornaments can be used on public transport and over 5,000 retail outlets across Hong Kong. They can be used to apply for the Octopus Automatic Add Value Service and register for the Octopus Rewards Programme to earn Reward$. They can also be reloaded at any Octopus service provider or retailer authorised to provide the Octopus Add Value Service. For more details, please visit the Octopus website at www.octopus.com.hk, or call the Octopus Customer Service Hotline on 2266 2222.

About Octopus Cards Limited

Launched in 1997, Hong Kong's Octopus is the world's leading and most extensive smartcard payment system, with over 2,500 service providers across different businesses including public transport, parking, retail, vending and kiosks, schools and leisure facilities, and access control for residential and commercial buildings, with over 50,000 Octopus readers deployed in the market. Merchants and Octopus holders embrace Octopus for both its simplicity and its convenience. Today, more than 20 million Octopus cards and products are in circulation, and the system handles over 11 million transactions a day, with transaction value exceeding HK$100 million. In recent years, Octopus has started to export its unique experience and technology overseas, offering consultancy services for parties from different parts of the world. Additional information can be found at www.octopus.com.hk.

Photo captions:

Hello Kitty x Octopus Ornaments in vintage style will be available at all 7-Eleven outlets from 15 March 2010 at HK$148 each.




Hello Kitty x Octopus Ornaments in vintage style will be available at all 7-Eleven outlets from 15 March 2010 at HK$148 each.

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