25 January 2010

Octopus Links Up with Renowned Artist Ah Chung to Launch
Year of the Tiger Special Edition Octopus

(Hong Kong, 25 January 2010) To celebrate the upcoming Chinese New Year, Octopus has linked up with renowned local artist Ah Chung (Yim Yee King) to launch the "Ah Chung" Year of the Tiger Special Edition Octopus. Featuring a strong and energetic tiger in Ah Chung's signature Chinese ink artwork, the Special Edition Octopus will bring the people of Hong Kong an auspicious start to the Year of the Tiger.

The Ah Chung Year of the Tiger Special Edition Octopus comes in three versions with different tiger images painted by Ah Chung using simple brushstrokes along with inspirational expressions. The Adult Octopus is printed with a leaping tiger that symbolises a vigorous and successful New Year. Users of the special Elder Octopus are blessed with good health. Lastly, little tigers featured in the Child Octopus denote wise and fearless kids. These unique Ah Chung Year of the Tiger Special Edition Octopus are ideal gifts and a perfect match for Lai Sees in celebration of the Chinese New Year.

From today (25 January 2010) onwards, the Ah Chung Year of the Tiger Special Edition Octopus are available at a price of HK$50 each in limited quantities at all 7-Eleven outlets and Circle-K stores. The price does not include any deposit or initial stored value.

Like all Octopus products, the Ah Chung Year of the Tiger Special Edition Octopus can be used on public transport and at many retail outlets across Hong Kong. They can be used to apply for the Octopus Automatic Add Value Service and registered for the Octopus Rewards Programme to earn Reward$. They can also be reloaded at any Octopus service provider or retailer authorised to provide the Octopus Add Value Service.

For terms and conditions of Octopus products, please visit the Octopus website at www.octopus.com.hk, or call the Octopus Customer Hotline on 2266 2222.

About Octopus Cards Limited

Launched in 1997, Hong Kong's Octopus is the world's leading and most extensive smart card payment system, with over 2,500 service providers across different businesses including public transport, parking, retail, vending and kiosks, schools and leisure facilities, and access control for residential and commercial buildings, with over 50,000 Octopus readers deployed in the market. Merchants and Octopus holders embrace Octopus for both its simplicity and its convenience. Today, more than 20 million Octopus cards and products are in circulation, and the system handles over 11 million transactions a day, with transaction value exceeding HK$100 million. In recent years, Octopus has started to export its unique experience and technology overseas, offering consultancy services for parties from different parts of the world. Additional information can be found at www.octopus.com.hk.

Photo captions:

To celebrate the upcoming Chinese New Year, Octopus has linked up with renowned local artist Ah Chung to launch "Ah Chung" Year of the Tiger Special Edition Octopus. Featuring a vigorous tiger in Ah Chung's signature Chinese ink artworks with inspirational expressions, the Special Edition Octopus comes in three versions for adult, elder and child Octopus users.

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