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(Hong Kong, 14 January 2010) The Tiger symbolises strength and vivacity in the Chinese tradition. To celebrate the coming Year of the Tiger, Octopus Cards Limited ("OCL") is specially launching The Year of the Tiger 2010 Limited Edition Octopus to bring an auspicious and successful start to the new year.
The limited edition Octopus series featuring the respective Chinese zodiac signs, first introduced to the market in 2009, has been well received by the public and Octopus collectors. The Year of the Tiger 2010 Limited Edition Octopus not only carries the design motif of the Chinese zodiac-themed series, but also embodies the essence of Chinese traditional art with joyful and festive colours, symbolising robust development and the hope of success in the year to come.
Two unique designs are included in the set, featuring vivid tiger graphics as a sign of prosperity and good fortune. Limited quantities of 1,200 sets will be issued with matching serial numbers ranging from 0001 to 1200, making the set a unique collection and a perfect gift for the Chinese New Year.
From noon on 21 January 2010, the Year of the Tiger 2010 Limited Edition will be available at a price of HK$288 per set from the new Octopus online shop (www.octopus.com.hk/get-your-octopus/en/index.html). Each customer can purchase a maximum of two sets. The price does not include a deposit or stored value.
Like all Octopus products, The Year of the Tiger 2010 Limited Edition Octopus can be used on public transport and at many retail outlets across Hong Kong. They can be used to apply for the Octopus Automatic Add Value Service and registered for the Octopus Rewards Programme to earn Reward$. They can also be reloaded at any Octopus service provider or retailer authorised to provide the Octopus Add Value Service.
For terms and conditions of Octopus products, please visit the Octopus website at www.octopus.com.hk, or call the Octopus Customer Hotline on 2266 2222
About Octopus
Launched in 1997, Hong Kong's Octopus is the world's leading and most extensive smartcard payment system, with over 2,500 service providers across different businesses including public transport, parking, retail, vending and kiosks, schools and leisure facilities, and access control for residential and commercial buildings, with over 50,000 Octopus readers deployed in the market. Merchants and Octopus holders embrace Octopus for both its simplicity and its convenience. Today, more than 20 million Octopus cards and products are in circulation, and the system handles over 11 million transactions a day, with transaction value exceeding HK$100 million. In recent years, Octopus has started to export its unique experience and technology overseas, offering consultancy services for parties from different parts of the world. Additional information can be found at www.octopus.com.hk.
Photo captions
The Year of the Tiger 2010 Limited Edition Octopus comes with two unique designs with vivid tiger graphics, symbolising the beginning of an auspicious year and good fortune. Limited quantities of 1,200 sets will be issued with matching serial numbers ranging from 0001 to 1200, making the set a unique collection and a perfect gift for the Chinese New Year. The collection will be available from the Octopus online shop (www.octopus.com.hk/get-your-octopus/en/index.html) from noon on 21 January 2010 at HK$288 per set.
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