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28 July 2008

My Melody and Minna No Tabo Mini Octopus
Make Their Debuts Tomorrow


(Hong Kong, 28 July 2008) Octopus Cards Limited ("OCL") is bringing yet another innovative product to customers and special-edition Octopus collectors in Hong Kong! As an extension to the highly sought after Hello Kitty Mini Octopus series, OCL is launching a brand new Sold Mini Octopus series which features the very popular characters of My Melody and Minna No Tabo. This new series will be available at all 7-Eleven outlets starting from tomorrow, 29 July 2008, at a price of HK$148 each. The price does not include any deposit or initial stored value.

This brand new series offers three unique designs - two for My Melody and one for Minna No Tabo. In addition to a 3-D plush charm and a key chain, for the very first time all the designs come with a specially-designed card pouch that lets you attach the Mini Octopus to your bag, mobile or other belongings. The colourful ornament is set to blend well with all summer fashion, making it a fantastic accessory as you travel around and go on a shopping spree!

Sold Mini Octopus measures 4.7 cm by 3 cm, or one-third the size of a standard Octopus. Like all Octopus products, it can be used on public transport and at more than 5,000 retail outlets across Hong Kong. It can be linked to the Octopus Automatic Add Value Service and registered for the Octopus Rewards Programme to earn Reward$. It can also be reloaded at any Octopus service provider or retailer authorised to provide the Octopus add value service.

Only a limited quantity of the My Melody and Minna No Tabo Sold Adult Mini Octopus is available. So don't miss this chance to be the first to own one of them! For more details, please visit the Octopus website, or call the Octopus Customer Hotline on 2266-2222.

About Octopus Cards Limited

Launched in 1997, Hong Kong's Octopus is the world's leading and most extensive smartcard payment system, with over 2,000 service providers across different businesses including public transport, parking, retail, vending and kiosks, schools and leisure facilities, and access control for residential and commercial buildings, with over 50,000 Octopus readers deployed in the market. Merchants and Octopus holders embrace Octopus for both its simplicity and its convenience. Today, more than 17 million Octopus cards and products are in circulation, and the system handles over 10 million transactions a day, with transaction value exceeding HK$85 million. In recent years, Octopus has started to export its unique experience and technology overseas, offering consultancy services for parties from different parts of the world. Additional information can be found at www.octopus.com.hk.

My Melody Sold Adult Mini Octopus (Version 1)
 
My Melody Sold Adult Mini Octopus (Version 1)
My Melody Sold Adult Mini Octopus (Version 1)
 
My Melody Sold Adult Mini Octopus (Version 2)
 
My Melody Sold Adult Mini Octopus (Version 2)
My Melody Sold Adult Mini Octopus (Version 2)
 
Minna No Tabo Sold Adult Mini Octopus
 
Minna No Tabo Sold Adult Mini Octopus
Minna No Tabo Sold Adult Mini Octopus

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