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8 May 2008

Largest Pet Shop Chain Joins Octopus Rewards Programme


(Hong Kong, 8 May 2008) Octopus Rewards Limited today announced that ADP Pentagon Pets Limited ("Pentagon"), the largest pet shop chain in town, has joined the Octopus Rewards Programme. Pentagon operates popular pet shop brands including Q-PETs, Red Carrot, Pets Forest, Chinchilla Land, Pets Convenience and 188 Pets Supermarket throughout Hong Kong.

From 19 May to 22 June 2008, Octopus Rewards members can enjoy a special promotion and earn 10 times Reward$ with any purchase of HK$100 or above at the 24 participating Pentagon pet store outlets.

By enrolling in the Octopus Rewards Programme, members are able to earn Reward$ at designated Rewards partners regardless of whether they are paying by cash, credit card, Octopus, cash voucher, or by any other acceptable payment method. The Reward$ can be redeemed at the next purchase without the need to go to redemption centres. So far over 1.8 million people have registered with the Octopus Rewards Programme.

"We are delighted to have Pentagon as an Octopus Rewards and payment service provider," said Beatrice Fung, Managing Director of Octopus Rewards Limited. "We will continue to work closely with our business partners to bring new and exciting promotions to our customers so they can enjoy a variety of rewards and benefits for different aspects of their daily lives."

Alex Yip, Managing Director of ADP Pentagon Pets Limited agreed. "As the largest pet shop chain in Hong Kong, we are always trying to find innovative ways to improve our products and services. By accepting Octopus and joining the Octopus Rewards Programme, we hope to bring both convenience and further benefits to our customers," he said.

In addition to its pet shop outlets, Pentagon is also bringing the Octopus service to its prestigious pet hotel – Pet Pacific Club. The addition of the pet shop brands under Pentagon brings to 20 the total number of Rewards merchants.

Other participating Octopus Rewards partners also include Arome Bakery, CHICKEEDUCK, Délifrance, Fairwood Fast Food, Fotomax Photofinishing Shop, HSBC, Marketplace by Jasons, McDonald’s, Paradise Mall, Sanrio Kids, Swire Coca-Cola HK, Telford Plaza, UA Cinemas and Wellcome. For more details, please visit the Octopus Rewards website , or call the Octopus Rewards Customer Hotline at 3690 1313.

About Octopus Rewards Limited

Octopus Rewards Limited is a wholly-owned subsidiary of Octopus Holdings Limited. Established in 2005, Octopus Rewards Limited is responsible for the development and operation of Octopus Rewards, the brand new rewards programme. With the close collaboration of different merchants and the high penetration of Octopus, Octopus Rewards offers all Hong Kong residents a simple and beneficial rewards programme that everyone can enjoy. Rewards can be earned regardless of the payment means and redeemed instantly across industries without having to carry or apply for any additional card or fill in any redemption forms.

About ADP Pentagon Pets Limited

With headquarters in Hong Kong, ADP Pentagon Pets Limited was founded in 1996. It is the parent company of Red Carrot and Q-PETs chain stores, the largest pet-supply retail network in Hong Kong in terms of business scale and number of shops. The company currently has more than 43 shops. By introducing new and innovative operational concepts and adopting unprecedented marketing strategies, it has successfully reshaped the traditional pet business management in Hong Kong, leading the whole pet industry into a new era.

1.
24 pet shop outlets operated by ADP Pentagon Pets Limited, including Q-PETs, have joined the Octopus Rewards Programme.
Q-Pets
 
2.
Octopus Rewards members can earn Reward$ at 24 pet shop outlets operated by ADP Pentagon Pets Limited, including Q-PETs, when they pay by cash, credit card, Octopus, cash voucher, or any other acceptable payment method.
Q-Pets
 
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