(Hong Kong, 21 January 2008) The first mini Octopus cards featuring Hello Kitty
as the main character will hit your nearest 7-Eleven convenience
stores tomorrow (Tuesday, 22 January 2008). The cartoon heart-throb
adds a special sense of romance to the much embraced high-tech
convenience and trendiness of the miniature Octopus card,
making this latest Octopus innovation a popular gift for
your loved ones.
The Hello Kitty Sold Adult Mini Octopus is available in two designs – colourful
fruit and romantic violet floral. Each Hello Kitty Mini Octopus
measures 4.7 cm by 3 cm, or one-third the size of a standard
Octopus card, and comes with an ornamental chain and a key
ring. It can be attached to your mobile phone, pocket video
game player, memory stick, MP3 player or tote bag, and accompany
you wherever you go – in style and with convenience. It will
surely charm Hello Kitty fans as the next can’t-miss Octopus
accessory in town.
Priced at HK$148 per set with no deposit
or initial stored value, the Hello Kitty Sold Adult Mini
Octopus will be available exclusively at all 7-Eleven convenience
stores from tomorrow onwards while stocks last.
Like the Octopus card and other Octopus
products, the Hello Kitty Adult Mini Octopus can be used
on public transport and at more than 5,000 retail outlets
across Hong Kong. It can be linked to the Octopus Automatic
Add Value Service and registered for the Octopus Rewards
Programme to earn Reward$. It can also be reloaded at any
Octopus service provider or retailer authorised to provide
the Octopus add-value service.
For more details, please visit the
Octopus website (www.octopus.com.hk), or call the Octopus
Customer Hotline at 2266 2222.
Hello
Kitty Sold Adult Mini Octopus |
Colourful Fruit Theme |
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Romantic Violet Floral Theme |
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About Octopus
Launched in 1997, Hong Kong's Octopus is the world's leading and most extensive
smartcard payment system, with over 1,000 service providers
across different businesses including public transport, parking,
retail, vending and kiosks, schools and leisure facilities,
as well as access control for residential and commercial
buildings. Merchants and Octopus holders embrace Octopus
for both its simplicity and its convenience. Today, more
than 16 million Octopus are in circulation, and the system
handles over 10 million transactions each day, with daily
transaction value exceeding HK$85 million.
In recent years, Octopus has started to export its unique experience and technology
overseas, offering consultancy services and holding workshops
for parties from different parts of the world.
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