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20 November 2007

First-ever Innovative Hello Kitty Plush Octopus Debuts Tomorrow

(Hong Kong, 20 November 2007) Octopus Cards Limited will launch the first-ever Hello Kitty Plush Octopus tomorrow (21 November 2007, Wednesday). This latest Octopus innovation is the first electronic purse in the form of this popular cartoon kitten.

The Hello Kitty Sold Adult Octopus Key Ring Set comes in two designs, each with a choice of two outfits - an evening gown and a casual dress - in Hello Kitty's wardrobe, to satisfy her, or your love for change in style. In one design, Hello Kitty is dressed in a bright red ribbon cocktail gown, accompanied by a pink floral dress. In the alternative design, she is clad in a pink rose evening gown, accompanied by a rosy polka dot dress.

With the multi-functional key ring, you can attach the Hello Kitty Sold Adult Octopus to your tote bag, mobile phone, pocket video game player or MP3 player. A combination of high-technology, innovation, convenience, cuteness and trendiness, the Hello Kitty Sold Adult Octopus Key Ring will surely become the next must-have Octopus accessory for Hello Kitty fans.

Priced at HK$168 per set with no deposit or initial stored value, the Hello Kitty Sold Adult Octopus Key Ring Set will be available exclusively at all 7-Eleven convenience stores from tomorrow onwards while stocks last.

Like the Octopus card and other Octopus products, the Hello Kitty Sold Adult Octopus Key Ring can be used on public transport and at more than 5,000 retail outlets across Hong Kong. It can be linked to the Automatic Add Value Service and registered for the Octopus Rewards Programme to earn Reward$. It can also be reloaded at any Octopus distributors or retailers authorised to provide the Octopus add-value service.

For more details, please visit the Octopus website (www.octopus.com.hk), or call the Octopus Customer Hotline at 2266 2222.


About Octopus
Launched in 1997, Hong Kong's Octopus is the world's leading and most extensive smartcard payment system, with over 750 service providers across different businesses including public transport, parking, retail, vending and kiosks, schools and leisure facilities, as well as access control for residential and commercial buildings. Merchants and Octopus holders embrace Octopus for both its simplicity and its convenience. Today, more than 15 million Octopus are in circulation, and the system handles over 10 million transactions each day, with daily transaction value exceeding HK$80 million.

In recent years, Octopus has started to export its unique experience and technology overseas, offering consultancy services and holding workshops for parties from different parts of the world.

Photo caption:
Hello Kitty Sold Adult Octopus Key Rings
Set A
(left)Hello Kitty in a bright red ribbon cocktail gown (right)Pink floral dress
Set B
(left)Hello Kitty in a pink rose evening gown (right)Rosy polka dot dress
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