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22 September 2007

Octopus Sponsorship Enables Underprivileged Children
to Learn New Skills for a Better Future


(Hong Kong, 22 September 2007) Over half of the underprivileged families in Hong Kong cannot afford extra-curricular activities or additional learning courses for their children due to financial difficulties, according to a survey by St. James Settlement.

The poll, conducted in June and July this year among parents, also found that 47% of the 535 interviewees have to cut their daily expenses for meals, transport and daily necessities in order to enable their children to participate in extra-curricular activities.

In addition, survey results indicated that about 40% of the parents polled suffered from anxiety while struggling to cope with expenses for their children's extra-curricular activities.

"We care about the growth of children from underprivileged families. We hope these children can use every opportunity to learn and enhance their capabilities so they can contribute to the community when they grow up. Most importantly, we hope they can get out of poverty," said Mr. Michael Lai, Chief Executive Officer of St. James Settlement.

Against this backdrop, St. James Settlement has joined hands with Octopus Cards Limited (OCL) to launch the "Octopus Kids' Nurturing Program". Under the program, 100 underprivileged students from six primary schools in Yuen Long and Tin Shui Wai will take part in various extra-curricular activities over the next three months. With OCL's financial support, these activities include English drama, Chinese painting, multi-mathematical training, photographic collage, African drums and Taekwondo.

"Through this program, we hope the children can learn to cope with adversity. We would like to encourage them to learn and tap into their potential and creativity because we believe that acquiring new skills will be helpful in their all-round development in the long run," said Ms Prudence Chan, OCL's Chief Executive Officer. To support this program, OCL has also for the first time formed a volunteer team who will play their part in giving the children care and support.

"As parents, we of course want to provide the best educational opportunity for our children. Unfortunately, we are unable to satisfy such needs due to financial difficulty. It is an extra burden on us having to cater for any extra-curricular activities," a parent said.

Thanks to the program, each student will get an Octopus wristband with a stored value of HK$100. To back this up, Dr Billy Mak, Associate Professor of the Department of Finance & Decision Sciences of the Hong Kong Baptist University, gave a talk at the launch ceremony today, instilling in the students the concept of financial management.

"It's important to establish a rational spending habit amongst children, and for them to learn from an early age how to manage finance wisely. It's equally important for children to know the difference between "needs and wants" said Dr Mak.

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