Octopus has since 1997 focused on making
Hong Kong people's lives easier. Through the establishment
of Octopus Rewards Limited, Octopus will introduce a brand
new programme, Octopus Rewards, on November 6. It is by
far Hong Kong' s most convenient rewards programme.
Octopus Rewards is a novel rewards programme. With a single
registration of their Octopus, Hong Kong residents can earn
rewards at leading Hong Kong merchants regardless of the
payment means. So whether paying by cash, credit card, EPS
or Octopus, a simple DooD of the Octopus will earn rewards.
The rewards can then be redeemed at the next purchase without
the need to wait, fill out redemption forms or go to inconvenient
redemption centres. It's all free and as easy and convenient
as DooDn' Gain.
At the launching ceremony held on 5 November, at the World
Trade Centre in Causeway Bay, Mr. Eric Tai, Chairman, and
Mr. David Roper, Managing Director, of Octopus Rewards Limited,
were joined by top executives from leading Hong Kong merchants
and pop star Hacken Lee to inaugurate and introduce the
programme and encourage all Hong Kong people to participate
in Octopus Rewards to benefit the local charity, "End
Child Sexual Abuse Foundation".
"There are a wide variety of rewards programmes in
the market but they mostly are run at a very high cost to
the merchant and are inconvenient for the consumer"
said Mr. Eric Tai, Chairman of Octopus Rewards Limited.
"Octopus intends to make earning rewards simple and
convenient so everyone in Hong Kong can participate and
benefit."
Consumers simply complete a short registration of their
existing Octopus to begin enjoying the programme benefits.
When shopping at merchants displaying an Octopus Rewards
logo, consumers can simply DooD their Octopus for rewards
to be stored instantly to the card. When consumers want
to redeem rewards at participating merchants they simply
ask for part or all of the purchase to be provided for free
from the rewards in the card. Each registered Octopus can
store up to 1,000 rewards.
"Among the greatest benefits of Octopus Rewards is
the fact that cardholders can accumulate rewards no matter
what payment means they use," said Mr. David Roper,
Managing Director of Octopus Rewards Limited. "Rewards
can be earned and redeemed instantly across industries without
having to carry or apply for any additional card. And the
variety of participating merchants means that consumers
can enjoy a large rewards base while enjoying their everyday
shopping and entertainment."
At the same time, participating merchants can offer tailor-made
discounts or special offers to their consumers without having
to introduce any new CRM programme, technologies or rewards
systems. They can then enhance their long-term relations
with consumers, expand into new markets and overall, increase
their competitiveness at a relatively low cost.
"DooDTMn' Gain" Anytime at a Variety
of Merchants
The pioneers in joining Octopus Rewards are leading Hong
Kong merchants HSBC, UA Cinemas, Watsons Your Personal Store
and Wellcome. McDonald's is also scheduled to join in the
very near future. Each participating merchant will provide
consumers with tailor-made offers and privileges. Consumers
can refer to Octopus Rewards merchants' websites and their
promotional materials for details.
During the promotional period from 6 November to 5 December
2005, Octopus cardholders who have not yet registered with
Octopus Rewards can enjoy earning rewards when making purchases
at UA Cinemas, Watsons Your Personal Store and Wellcome.
Consumers should watch for Octopus Rewards promotions in
the press or online at www.octopusrewards.com.hk
Registration is Simple, Convenient and Quick via
Post, Fax or Internet
It is fast and easy to register for Octopus Rewards! Everyone
aged 12 and or above is entitled to register:
Option 1:
Sign up instantly at any Octopus Rewards Registration Station
or Octopus Rewards Service Spot during the promotional period
Option 2:
Step 1 - Obtain a registration form from Octopus Rewards
merchant outlets or via fax back service
Step 2 - Mail the completed form (free post), fax it to
3690-1111 or drop into a registration box located at selected
participating merchant outlets
Step 3 - Activate the registered card at an Octopus Rewards
Service Spot around 7 days
after submitting the completed registration form. The card
is then instantly ready to enjoy programme benefits.
Option 3:
Cardholders can also sign up directly at www.octopusrewards.com.hk
and activate the cards 2 days after registering online.
Call for the Whole City to Contribute to ECSAF
At the launch ceremony, Mr. Eric Tai and Mr. David Roper,
together with pop star Hacken Lee and other officiating
guests, activated a giant Octopus card which became the
first card registered for Octopus Rewards, signifying the
official kick-off of the programme starting from November
6.
Hacken Lee and the officiating guests also encouraged all
Hong Kong residents to join an Octopus Rewards charitable
campaign to set a record for the highest number of transactions
in a day to contribute to a charity donation in Hong Kong.
Residents can participate between November 6 and December
5 by earning rewards at participating merchants, Octopus
Rewards Limited will then choose a single day from the campaign
period with the highest number of transactions and donate
10 cents per transaction to the End Child Sexual Abuse Foundation.
Metro Broadcast, the ceremony co-organiser, also prepared
a series of games and activities for the event that helped
explain Octopus Rewards to guests and the public. To finish
the ceremony in style, Metro Broadcast also arranged for
a group of young pop artistes, including Stephanie Cheng,
Yan Ng, Rammie Kwok, Krusty and Elise Liao to perform.
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