| 17 August
2005
Bossini Pioneers as the First Apparel
Retailer to Accept Octopus Payment
Speedy Payment Service for Customers
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[17 August 2005 - Hong Kong] - Bossini
Enterprises Limited ("bossini") announced
today its collaboration with Octopus Cards Limited ("Octopus")
in being the first apparel retailer in Hong Kong to accept
the Octopus payment service. Effective from 25 August 2005,
consumers can pay with Octopus at any of bossini's shop
in Hong Kong*. This new initiative offers consumers a new
shopping experience that is fast and convenient.
To celebrate the grand occasion, bossini and Octopus jointly
organised an inauguration ceremony for launching Octopus
payment service at bossini's flagship store in Causeway
Bay, Hong Kong. Ms. Linda Tam, Sales and Marketing Director
of bossini, said at the inauguration ceremony, "bossini
and Octopus form a perfect match. With rapid business expansion
in recent years, bossini's customer flow continued to increase.
We endeavor to introduce a convenient and user-friendly
payment system to further improve our services. Our customer
profile matches seamlessly with the user profile of Octopus
card, both of which are for people from all walks of lives
at different ages. This fulfills our needs for a good payment
system. We are pleased to become the first apparel retailer
to introduce the Octopus system."
bossini offers a wide range of comfortable apparel, including
ladies', men's and kids' wear specially designed for different
age groups. Currently, approximately 60% of customers of
bossini choose cash payment. Using Octopus will significantly
shorten the transaction time. Not only does it provide convenience
to bossini's customers, but also enhance store operation
efficiency. Staff members are enabled to handle more transactions,
bringing operational advantages to the Company.
*except the licensee store in Tsuen Wan Citistore
Mrs. Cindy Cheng, Sales & Marketing Director of Octopus,
said, "We are excited to partner with bossini to introduce
the convenience of Octopus to the apparel sector, which
marks a milestone in our business development. Currently,
there are approximately 12.4 million Octopus cards in circulation
in Hong Kong, with 95% of people aged 16-65 holding an Octopus
card. Octopus is worldwide renowned for its high penetration
with a promising card base. Through our collaboration with
bossini, we endeavor to offer a pleasant shopping experience
to customers, in an ultra-convenient and fast way without
the hassle of dealing with loose change."
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About Bossini Enterprises Limited
Bossini Enterprises Limited ("Bossini") and its subsidiaries
is a leading apparel brand owner, retailer, and franchisor in
the region. Headquartered in Hong Kong, Bossini rapidly established
an extensive international operating platform and distribution
network. Currently, it has a total of 827 outlets spanning over
20 countries worldwide, with 409 directly managed outlets located
in its four core markets, namely Hong Kong, Mainland China, Taiwan
and Singapore. The number of retail outlets in Hong Kong and Macau
alone amounted to 32 stores.
Renowned for its comfortable, easy to mix-and-match, colorful
and energetic style, Bossini offers a full range of good value-for-money
casual wear products, including ladies', men's and kids' wear,
designed to fit customer needs. Bossini endeavors to develop the
spirit of a "corporate citizen" and to share its achievement
and resources with people who are in need. While providing care
and support and building a harmonious community, Bossini fully
embraced and realized the corporate philosophy of "Color
Our World". In 2005, Bossini was accredited "Caring
Company Award" by The Hong Kong Council of Social Service,
recognizing Bossini's contribution to society.
About Octopus Cards Limited
Launched in 1997, Octopus is the world's leading and most extensive
smartcard payment system, with over 300 service providers across
different businesses in Hong Kong, including public transport,
parking, retail, vending and kiosks, schools, leisure facilities
and access control for residential and commercial buildings. Both
merchants and cardholders embrace Octopus for its simplicity and
convenience. Today, over 12.4 million Octopus cards are in circulation
and the system handles over 9 million transactions a day, with
transactions value exceeding HK$66 million. With its unique experience
and proven technology, Octopus is also active in the international
arena in providing contactless smartcard solutions. It is Octopus'
aspirations to replicate the successful experience in Hong Kong
to other parts of the world, to make life easier for people everywhere.
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