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29 July 2005

Octopus Receives People Site Certification Award from APCSC


"The People Site Certification is a tremendous recognition of our customer service excellence and success through continuous improvement."

Hong Kong, China, 29 July 2005 - Octopus Cards Limited has been awarded the People Site Certification from APCSC (Asia Pacific's Customer Service Consortium), in recognition of Octopus' ongoing commitment in providing innovative and world-class service and elevating customer service quality in Hong Kong.

Octopus' Call Centre received the People Site Certification, which is presented to organizations that have over ninety percent of their Customer Service and Call Centre staff certified under APCSC's Global Certification programme. This includes 'Certified Call Centre Manager' (CCCM), 'Certified Call Centre Professional' (CCCP), 'Certified Call Centre Supervisor' (CCCS), and 'Certified Customer Service Analyst and Auditor' (CCSA).

Mr Jason Chu, Chairman of APCSC commented, "Octopus has made great contribution to making life easier and simpler for customers. Today, the People Site Certification testifies yet another commitment of Octopus in providing customer services excellence with call center best practices. Their relentless pursuit of service excellence is admirable. APCSC is very pleased to present the People Site Certification to Octopus Cards Limited and proud to have Octopus as our corporate member."

Mr Eric Tai, Chief Executive Officer, Octopus commented, "The People Site Certification is a tremendous recognition of our customer service excellence and success through continuous improvement, and also all the hard work of our dedicated team. We will ensure that this award continues to represent the highest levels of customer services for all the cardholders, with our utmost professionalism, responsiveness and etiquette."

The People Site Certification is offered free of charge and is renewed on an annual basis provided that ninety percent or more of the staff remain certified under APCSC's Global Certification programme.

In addition to the People Site Certification, APCSC has also introduced the CSQS - a 360 degree Customer Service Quality Standard that enhances the knowledge management, organization learning and customer relationship excellence. APCSC is inviting leading organizations to participate as a committee member and to contribute to the development of the standard.

The CSQS has been developed in conjunction with the Asia Pacific Customer Service Consortium (APCSC) and in collaboration with researchers at the University of Hong Kong (HKU) to assess the overall service quality, best practice compliance and performance of the customer service operation. It is the highest certification that is awarded to call centres and customer service organizations that excel in people excellence in customer relationship.

For Global Certification Program, People Site Certification, CSQS or press enquiries/interviews, please contact Ms. Stella Lau at +852 2174 1428. Press releases are also available by email, kindly send requests to: stella.lau@apcsc.com

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About Asia Pacific Customer Service Consortium (www.apcsc.com)
APCSC is founded with the belief of that "Excellent Customer Relationship is the only way to Sharpen your Competitive Edge!" The goal of the Consortium is to promote service quality and customer relationship excellence in international cities across the Asia Pacific Region and to recognize and reward companies, business units, teams and individuals that have contributed to the success of both their customers and the organizations that they serve. APCSC jointly offers the most recognized global certifications for Call Centre, Help Desk and Customer Service Management with global education partners and international membership organizations to set worldwide standards.

About Octopus Cards Limited (www.octopuscards.com)
Launched in 1997, Octopus is the world's leading and most extensive smartcard payment system, with over 320 service providers across different businesses in Hong Kong, including public transport, parking, retail, vending and kiosks, schools, leisure facilities and access control for residential and commercial buildings. Today, over 12.4 million Octopus cards are in circulation and the system handles 9 million transactions a day, with transactions value exceeding HK$65 million.

Octopus is also active in the international arena in providing contactless smartcard solutions, with its unique experience and technology. It is Octopus' aspirations to replicate the successful experience in Hong Kong to other parts of the world, to make life easier for people everywhere.

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