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09 June 2010

Octopus PC Reader Service Lets You Enjoy Added Convenience
Enhanced Accessibility Features Meet the Needs of the Visually-Impaired

(Hong Kong, 9 June 2010) Octopus Cards Limited (OCL) makes yet another step forward today with the launch of a new personal computer-based innovation – the Octopus PC Reader Service. With the aid of an Octopus PC Reader, this innovative enhancement allows consumers to perform three different tasks with their personal computer on the Octopus website: checking the last 10 transaction records on their Octopus, activating the Octopus Automatic Add Value Service and activating Octopus Rewards membership. The Octopus PC reader is now available at the Octopus online shop (http://onlineshop.octopus.com.hk/cart/index.jsp?language=en) at a price of HK$218.

"Responding to market needs for more convenient access to the Octopus service, the launch of the Octopus PC Reader Service marks another significant advance in the solutions that Octopus provides," said Prudence Chan, OCL's Chief Executive Officer

Among the three functions offered through the Octopus PC Reader Service, checking the last 10 transactions demonstrates Octopus' commitment to provide more transaction enquiry channels for users. It allows consumers to enjoy the convenience of managing their Octopus transactions simply using their personal computers at home and complements the current channels of the 377 enquiry machines at MTR stations, as well as the transaction record printing service available at MTR Customer Service Centres and over 1,100 7-Eleven and Circle-K outlets. The Octopus PC Reader only reads the transaction records on Octopus cards or products. This gives peace of mind to Octopus users as they can enjoy the service worry-free.

The Octopus PC Reader Service also is specially designed to facilitate visually-impaired people to check their Octopus transaction records with the aid of screen-reading software, including Windows Light, which is an easy-to-use freeware that supports screen reading in Chinese and English. It is one of the most popular applications of this type and is being used by thousands of visually-impaired individuals. Windows Light is developed by Bennet Ha who is visually impaired himself.

To ensure the service meets this need, OCL has engaged with organisations for the visually-impaired in Hong Kong during the service's development stage to obtain suggestions and feedback. The company will provide Octopus PC Readers to organisations for the visually-impaired, including centres and schools, to offer the convenience of performing transaction checking at places where they usually go, allowing them to stay on top of their Octopus usage.

The Octopus PC Reader Service operates on personal computers equipped with Windows operating system, as currently Mac operating system is not supported. The computer also needs to have Internet Explorer 6 or above or Firefox 2 or above, as well as the latest version of the Java software installed. For more information about the Octopus PC Reader Service, consumers can visit the Octopus website at http://www.octopus.com.hk/.

About Octopus Cards Limited

Launched in 1997, Hong Kong's Octopus is the world's leading and most extensive smartcard payment system, with over 2,500 service providers across different businesses including public transport, parking, retail, vending and kiosks, schools and leisure facilities, and access control for residential and commercial buildings, with over 50,000 Octopus readers deployed in the market. Merchants and Octopus holders embrace Octopus for both its simplicity and its convenience. Today, more than 20 million Octopus cards and products are in circulation, and the system handles over 11 million transactions a day, with transaction value exceeding HK$100 million. In recent years, Octopus has started to export its unique experience and technology overseas, offering consultancy services for parties from different parts of the world. Additional information can be found at www.octopus.com.hk.

Photo description:

Octopus Cards Limited launches a new personal computer-based innovation – the Octopus PC Reader Service. To use the service, connect the Octopus PC Reader to your personal computer. Then open the dedicated service page at the Octopus website and click on "Check your last 10 transactions". Place your Octopus on the reader and the last 10 transactions and remaining value on your Octopus, enquiry date and time, etc will be displayed.

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