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26 May 2010
adidas x Mini Octopus Jersey
Key Holder
Lets Soccer Fans Cheer Their Teams
(Hong Kong, 26 May 2010) Octopus Cards Limited is joining
with famous sports brand adidas to introduce a unique hip
crossover product – adidas x Mini Octopus Jersey Key
Holder. The product will be available from 28 May
2010 (Friday) onwards and is set to be the perfect way to
cheer for your team while enjoying the convenience of Octopus
before every thrilling match.
adidas x Mini Octopus Jersey Key Holder
is available as an individual Octopus and as a 2010 Limited
Edition Box Set. Each individual Octopus is available at 7-Eleven
convenience stores at a price of HK$168. It includes one adidas
x Adult Mini Octopus, one of the four key holders with a choice
of popular soccer jersey replicas and a football charm.
The special 2010 Limited Edition Box Set is priced at HK$598
each with only 2,000 available in Hong Kong which are only
sold at 7-Eleven convenience stores inside MTR stations. Each
Box Set comes with a complete set of four jersey replicas,
a special adidas x Adult Mini Octopus imprinted with an individual
serial number plus a matching certificate, as well as three
limited edition decorative charms, making it an irresistible
collectible item or gift for soccer fans in the stands or
on the street!
adidas x Mini Octopus Jersey Key Holder
allows you to become involved in the soccer excitement because
you can attach the jersey replica as your everyday sporty
accessory to show off when you meet up with your soccer-mad
friends. Use it with your backpack or bag, music player or
portable video game player and you will be turned into a star
of the adidas x Octopus team!
Octopus Rewards members can enjoy special discounts by presenting
the coupon downloaded from electronic promotions at HK$150
for each individual Octopus. Customers who register for the
Octopus Automatic Add Value Service with their adidas
x Mini Octopus Jersey Key Holder are eligible to
enjoy a Reward$50 rebate upon membership registration. Customers
can refer to the leaflet enclosed in the product packaging
for further information.
Like all Octopus products, adidas x Mini Octopus Jersey
Key Holder can be used on public transport and at
over 9,000 retail outlets across Hong Kong. They can be used
to apply for the Octopus Automatic Add Value Service or register
for the Octopus Rewards Programme to earn Reward$. They can
also be reloaded at any Octopus service provider or retailer
authorised to provide the Octopus Add Value Service. For more
details, please visit the Octopus website at www.octopus.com.hk,
or call the Octopus Customer Service Hotline on 2266 2222.
About Octopus Cards Limited
Launched in 1997, Hong Kong's Octopus is the world's leading
and most extensive smart card payment system, with over 2,500
service providers across different businesses including public
transport, parking, retail, vending and kiosks, schools and
leisure facilities, and access control for residential and
commercial buildings, with over 50,000 Octopus readers deployed
in the market. Merchants and Octopus holders embrace Octopus
for both its simplicity and its convenience. Today, more than
20 million Octopus cards and products are in circulation,
and the system handles over 11 million transactions a day,
with transaction value exceeding HK$100 million. In recent
years, Octopus has started to export its unique experience
and technology overseas, offering consultancy services for
parties from different parts of the world. Additional information
can be found at www.octopus.com.hk.
Photo description:
adidas x Mini Octopus Jersey Key Holder
(pictured) – as individual Octopus and 2010 Limited Edition
Box Sets – will be available from 28 May 2010 (Friday). Each
individual Octopus is priced at HK$168 and is available at
all 7-Eleven convenience stores. The 2010 Limited Edition
Box Set, priced at HK$598, includes the whole set of four
jersey replicas and will only be available at 7-Eleven convenience
stores inside MTR stations.
adidas x Mini Octopus Jersey Key Holder
2010 Limited Edition Box Set with special adidas x Mini Octopus
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