20 May 2010

Octopus Automatic Add Value Service
Brings You PAUL & JOE Special Octopus Promotion

(Hong Kong, 20 May 2010) There is now one more reason to link your Octopus cards or products with the Octopus Automatic Add Value Service (AAVS)! From 24 May to 15 July 2010, Octopus users who register, apply for and then make the first top-up with Octopus AAVS on or before 15 August can enjoy a fabulous one-time offer, which includes a not-for-public-sale PAUL & JOE Special Octopus and other exquisite gifts, bringing you a combination of convenience and glamour.

To enjoy this irresistible offer, simply call the Octopus AAVS Application Hotline on 2266 2338 to register for this promotion. Customers can then choose to apply for AAVS through the same hotline, online, by fax or at one of the participating financial institutions in Hong Kong*.

Successful applicants who top up their Octopus through AAVS before 15 August 2010 will receive a tremendous collection of gifts. They include a PAUL & JOE Special Octopus, a PAUL & JOE BEAUTE complimentary Moisturizing Skincare trial kit and 20% discount offer. The top 1,000 subscribers reloaded with the highest sum via AAVS are also eligible for a PAUL & JOE Lip Lacquer, subject to a minimum spending requirement at the designated PAUL & JOE BEAUTE Shops or Counters**. The highly sought-after PAUL & JOE Special Octopus brings the sparkling design of the PAUL & JOE identity to your daily life and is only available via this Octopus AAVS offer, making it a not-to-be-missed collectible.

Octopus AAVS is currently provided by over 20 banks and card-issuing companies and is available for all Octopus products. Whenever the stored value in the AAVS-enabled Octopus reaches zero or a negative balance, the Octopus will be automatically reloaded with either HK$500 or HK$250, subject to the customer's choice. Each Octopus can be auto-reloaded once a day and the reloaded amount will be deducted from the customer's designated account. Customers are also entitled to the Lost Octopus Reporting Service. In addition, credit card issuers give bonus points or cash rebates for AAVS transactions allowing customers to earn points or cash bonuses even faster than before.

Like all Octopus products, the PAUL & JOE Special Octopus can be used on public transport and at many retail outlets across Hong Kong. They can be used to apply for the Octopus AAVS and registered for the Octopus Rewards Programme to earn Reward$. For terms and conditions of Sold Octopus, please visit the Octopus website at www.octopus.com.hk, or call the Octopus Customer Service Hotline on 2266 2222.

Below is a list of banks and card-issuing companies in Hong Kong offering to link AAVS with your credit card account:

** PAUL & JOE BEAUTE
Flagship Shop -
B2-210B, K11 Art Mall, Hanoi Road, Tsimshatsui 2890 9882
LEVEL 2, SHOP 09, Langham Place, Mongkok 3514 9238

Counters –
Lane Crawford Times Square 3583 2238
UG/F, Festival Walk, Kowloon Tong 2265 7676

About Octopus Cards Limited

Launched in 1997, Hong Kong's Octopus is the world's leading and most extensive smart card payment system, with over 2,500 service providers across different businesses including public transport, parking, retail, vending and kiosks, schools and leisure facilities, and access control for residential and commercial buildings, with over 50,000 Octopus readers deployed in the market. Merchants and Octopus holders embrace Octopus for both its simplicity and its convenience. Today, more than 20 million Octopus cards and products are in circulation, and the system handles over 11 million transactions a day, with transaction value exceeding HK$100 million. In recent years, Octopus has started to export its unique experience and technology overseas, offering consultancy services for parties from different parts of the world. Additional information can be found at www.octopus.com.hk.

Photo captions:

From 24 May to 15 July 2010, customers who register, apply for and make the first top-up with the Octopus Automatic Add Value Service on or before 15 August will be eligible for a fabulous one-time offer, which includes a PAUL & JOE Special Octopus (pictured), bringing you a combination of convenience and glamour.

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