20 April 2010

Brand New Dazzling Black Lenticular Mini Octopus
to Match your Everyday On-the-Go Style

(Hong Kong, 20 April 2010) Octopus Cards Limited is introducing yet another innovative
product – the Lenticular Mini Octopus, which comes with a dazzling card face that changes from black to orange and back again as it moves at different angles. This brand new Sold Adult Mini Octopus will be available at all 7-Eleven and Circle K outlets, as well as MTR Customer Service Centres (excluding Airport Express, Light Rail, Disneyland Resort Station and Racecourse Station) from 30 April 2010 (Friday) onwards.

Each Lenticular Mini Octopus is priced at HK$88 with no deposit or initial stored value and comes with a handy key ring and phone strap. It can be attached to a backpack, handbag, mobile phone, portable game player, or MP3 player to match your everyday on-the-go style.

Like all Octopus products, the Lenticular Mini Octopus can be used on public transport and at over 9,000 retail outlets across Hong Kong. They can be used to apply for the Octopus Automatic Add Value Service or register for the Octopus Rewards Programme to earn Reward$. They can also be reloaded at any Octopus service provider or retailer authorised to provide the Octopus Add Value Service. For more details, please visit the Octopus website at www.octopus.com.hk, or call the Octopus Customer Service Hotline on 2266 2222.

About Octopus Cards Limited

Launched in 1997, Hong Kong's Octopus is the world's leading and most extensive smartcard payment system, with about 3,000 service providers across different businesses including public transport, parking, retail, vending and kiosks, schools and leisure facilities, and access control for residential and commercial buildings, with over 50,000 Octopus readers deployed in the market. Merchants and Octopus holders embrace Octopus for both its simplicity and its convenience. Today, more than 20 million Octopus cards and products are in circulation, and the system handles over 11 million transactions a day, with transaction value exceeding HK$100 million. In recent years, Octopus has started to export its unique experience and technology overseas, offering consultancy services for parties from different parts of the world. Additional information can be found at www.octopus.com.hk.

Photo description:

Lenticular Mini Octopus will be available at all 7-Eleven, Circle K and most MTR Customer Service Centres (excluding Airport Express, Light Rail, Disneyland Resort Station and Racecourse Station) from 30 April 2010 onwards. Each Lenticular Mini Octopus is priced at HK$88 with no deposit or initial stored value.

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