Press Release

Octopus Doubles Merchant Partners for Second Annual “8.28 JoyYou Fest”
Silver economy celebration expands with HK$8.28 million cash rebates as cardholders approach 2 million

HONG KONG, 26 August 2025 – Octopus Cards Limited (“Octopus”) today announced the second annual "8.28 JoyYou Fest" has doubled its merchant participation to 120 brands, up from 60 last year, reinforcing Hong Kong's largest celebration for the silver generation.

The HK$8.28 million cash rebate program is back with HK$8 cashback on purchases of HK$100 or more during the two-week period from 28 August to 10 September.^[1] The expansion now covers over 6,600 retail locations, nearly doubling last year's 3,500 participating outlets.

Octopus data reveals silver generation spending continues showing robust growth, validating the festival's economic impact on local retail and dining sectors.

Tim Ying, CEO of Octopus, said: "Our nearly two million JoyYou friends are Hong Kong's most experienced and discerning consumers. They know value, they have spending power, and they're driving our next chapter. With over 120 merchant partners joining this year, JoyYou Fest has proven to be one of the most anticipated campaigns that can invigorate local businesses while fostering intergenerational connections across our city."

The 2025 festival expands beyond last year's dining and supermarket focus to include telecommunications providers SmarTone, China Mobile Hong Kong and CSL, plus electronics retailer Fortress. Major dining partners include McDonald's offering four-meal vouchers for HK$100, Starbucks buy-one-get-one-free beverages, and Maxim's 30% off takeaway.

Grocery partnerships feature Hong Kong Market's half-catty lean pork for HK$10, PARKnSHOP's 12% off designated brands for purchases over HK$128, and 759 Store's 30% off all items.

Mr. Ying added: “Hong Kong is a multigenerational society. Octopus is proud to work with the government and business partners to encourage more and better connection between younger and older family members, supporting their active participation in the wider communities, as well as improving the quality of life through simpler and more convenient payment experience.”

 

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